In: Marketing

Our 3 Favorite Holiday Ads and What Makes Them Work
September 20, 2016

With winter right around the corner, it’s never too early to start thinking about your holiday campaign. Take a look at our favorite holiday campaigns, and find some inspiration for your next seasonal spot. We didn’t make them, but we love them. John Lewis “Man on the Moon” There’s something about evoking the holiday season through the eyes of a child that gives this ad real emotional gravity (pardon the pun). John Lewis’ 2015 holiday…

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Your 5-Step Guide to Creating a Successful Holiday Campaign
September 20, 2016

In honor of the fast-approaching holiday season, we want to share a little gift of our own with you. This guide offers tips and tricks to help brands and agencies shape their holiday campaigns and stand out in an over-saturated market. 1. Start Early It’s never too early to start planning a holiday campaign. While it might feel odd to be thinking about snow and sleigh bells in September (or even July!), it will…

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How I Invited Magic Into My Business
October 22, 2015

A little less than two years ago I had reached a particularly slow point in my business. It was nearing the holidays, and it was looking like things were going to stay slow at least until the New Year. I made the not-so-uncommon (and not-so-helpful) mistake of allowing this to affect my mood and self-esteem, and how I felt about the value of my work. I hadn’t been out on my own for…

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