This project was created in collaboration with Purpose for UN Environment’s World Environment Day 2017 campaign. A version of the PSA played on the LG Jumbotron in Times Square 100 times per day for a week and a half leading up to World Environment Day, while the flagship 90 second edit garnered over 1.2 million views on Facebook alone, within just 3 days of it’s launch.
Footage Films produced this project from start to finish, including scripting, pre-production, casting, location scouting/permitting, production, post production, and commissioning original music.
Agency: Purpose Producer & Director: Benjamin Ryan Nathan Director of Photography: Robert Gregson Written by Benjamin Ryan Nathan & Robert Gregson Associate Producer/Creative Consultant: Mariel Sol Original Music Composed by Gingger Shankar of Little Girl + The Robot Audio Mix: Mor Mezrich of Ears & Gears Recording & Mixing
New York Crew: Grip: Justin Rogers Grip: Ambrose Carroll Audio: Peter Chin Teleprompter Operator: Arie Ohayon Production Associate/BTS Photography: Zouz Bekdache Production Associate: Ryan Percy
Los Angeles Crew: Grip: Noah Sargent Audio: Justin Carpenter Hair/Makeup: Jackie Weiss Production Associate: Alexis Cato Production Associate: Robert Shaffer Permits: Elisa Smith of Film This!