Joico asked Footage Films to help them create a video series with tips and how-to’s for the holiday season.
For this video, style blogger Kat Tanita of “With Love from Kat” demonstrates hair and makeup tips and inspiring ideas for holiday style and entertaining. This holiday how-to is interactive and shoppable which means viewers have the option to click-to-buy the products in the video.
By clicking, the video automatically pauses, and a new browser tab opens, with the option to purchase the product. There is also an option to jump to a section so each tip is easily accessible for viewers to return to later.
With these interactive videos, Footage Films has found a revolutionary way to link our clients directly to their market, increasing conversion rates, while delivering valuable content to the video’s audience.

Joico and Footage Films have partnered once again to create a video series all about holiday style called “A Fashionista Season” featuring fashion blogger Sophie Elkus of AngelFoodStyle.com.
This step-by-step tutorial is both shoppable and interactive. While Sophie and Joico stylist, Eric Mayes, demonstrate how to create the perfect looks for the holidays, viewers have the option to click-to-buy the Joico products being used. By clicking, the video automatically pauses, and a new tab opens, with the option to purchase the product.
With these interactive videos, Footage Films has found a revolutionary way to link our clients directly to their market, increasing conversion rates, while delivering valuable content to their audience.