Joico recently asked Footage Films to work with them to create a new video in partnership with Fashion Blogger, Kat Tanita of With Love From Kat, as she prepares for an event at New York Fashion Week 2014.

Together, we worked with Joico & Kat to ensure that the aesthetic, visual, and musical style of the video was consistent with both of their brands.

Shot in one day, in several locations throughout NYC, this video is a perfect demonstration of the delicate balance we strike each day between meticulous planning, and a willingness to take opportunities as they arise.

On Set with Joico & Kat Tanita

On Set with Joico & Kat Tanita