Rap Rebuttal Video for Leading Vacuum Parts eCommerce Site

Crucial Vacuum, a leading online retailer, asked us to produce a viral video campaign for them. The assignment was to create a rap rebuttal music video in response to their main competition, who had created a gold-plated million dollar vacuum. The video had to be produced, filmed, and delivered within 5 days.

The concept was simple: The gold-plated vacuum was the vacuum cleaner for the 1%. Crucial Vacuum sells vacuum parts for the 99%.

The result was a rap rebuttal video like none other. It unleashed a ripple effect for Crucial Vacuum, positioning them as a brand of the people and for the people.