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Lets Talk [Socially Conscious] Business
September 21, 2016

Last week, I sat down with Kyle Racki and Kevin Springer, founders of Proposify, on their podcast, Agencies Drinking Beer to talk about socially conscious business practices and the media landscape. We discussed best practices for businesses – particularly production companies and agencies – that put social and environmental responsibility on even footing with profits when it comes to their bottom line. We covered a lot of ground, including the pros and cons of large markets vs. small markets, our…

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Our 3 Favorite Holiday Ads and What Makes Them Work
September 20, 2016

With winter right around the corner, it’s never too early to start thinking about your holiday campaign. Take a look at our favorite holiday campaigns, and find some inspiration for your next seasonal spot. We didn’t make them, but we love them. John Lewis “Man on the Moon” There’s something about evoking the holiday season through the eyes of a child that gives this ad real emotional gravity (pardon the pun). John Lewis’ 2015 holiday…

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Your 5-Step Guide to Creating a Successful Holiday Campaign
September 20, 2016

In honor of the fast-approaching holiday season, we want to share a little gift of our own with you. This guide offers tips and tricks to help brands and agencies shape their holiday campaigns and stand out in an over-saturated market. 1. Start Early It’s never too early to start planning a holiday campaign. While it might feel odd to be thinking about snow and sleigh bells in September (or even July!), it will…

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How Do You Run a Socially Conscious Business?
September 9, 2016

How do you run a socially conscious business? In this video blog post, I share some of my ideas, experiences, and questions about social entrepreneurship. I’m also asking YOU to share your stories of how you balance your personal ethics and values, with the drive to make a profit. Share your stories in the comments below, or send me an email at ben@footagefilmsinc.com. I’ll be sharing some of your stories in future posts…

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